Ather's new electric scooter: The budget-friendly 450S set to launch

Paving the path in the Indian electric two-wheeler landscape since 2013, Ather Energy has emerged as a front-runner in the EV industry. Known for its high-performance, smart electric scooters, the company's innovation peaked with the introduction of a touchscreen console on electric two-wheelers in 2018. Now, Ather sets its eyes on a more affordable future with the anticipated launch of its budget model, the Ather 450S, aimed to make e-mobility accessible to an even larger customer base.



Has Ather found a solution to the affordability gap in the EV market?
In an attempt to bridge the gap between performance and affordability, Bengaluru-based EV startup, Ather Energy, is poised to launch the Ather 450S. This comes in the wake of escalating costs of electric scooters due to a recent cutback in the FAME-II subsidy.

Can the Ather 450S deliver speed without breaking the bank?
With a price tag of just Rs 1.3 lakh (ex-showroom), the Ather 450S is expected to deliver high performance akin to its pricier sibling, the Ather 450X. Sporting a 3 kWh battery pack, it promises a top speed of 90 kmph and an impressive range of 115km on a single charge.



LCD over touchscreen: a smart move for Ather Energy?
In a bid to cut costs, Ather Energy has replaced the touchscreen instrument panel of the 450X with a segmented LCD unit in the 450S. While this move may appear surprising to some, it underlines the company's commitment to delivering an affordable yet high-quality e-scooter.

Are the design and colour options of the Ather 450S a step forward or back?
The Ather 450S's design is expected to be more functional, with passenger footpegs and simpler mirror stalks. The e-scooter will also offer four trendy colours: Salt Green, Cosmic Black, Space Grey, and Still White.

Could the Ather 450S be the next big thing in the Indian EV market?
The Ather 450S appears to be a promising offering, maintaining the essence of the original 450X while being priced significantly lower. The e-scooter market awaits its launch on August 3, 2023, with bated breath.

FAQ

Q1: When is the Ather 450S expected to launch?
A1: The Ather 450S is expected to launch on August 3, 2023.

Q2: What are the top speed and range of the Ather 450S?
A2: The Ather 450S can reach a top speed of 90 km/h and offers a claimed range of 115 km on a single charge.

Q3: How does the 450S differ from the 450X in terms of features?
A3: The Ather 450S will have a segmented LCD unit instead of the touchscreen panel in the 450X, and it features a smaller 3 kWh battery pack.

Q4: What could be the potential colour options for the Ather 450S?
A4: Although unconfirmed, rumours suggest that the Ather 450S could be available in Salt Green, Cosmic Black, Space Grey, and Still White.

Q5: Will the Ather 450S maintain the Bluetooth connectivity feature?
A5: Yes, the Ather 450S will continue to feature Bluetooth connectivity.