Just following the promise given and the strategy taken, Bajaj Auto is likely to launch its second Discover machine in the current portfolio. Earlier, the firm had said that it would be launching 6 Discover motorcycles in the financial year 2013-14, which will be priced between Rs. 40,000 and Rs. 60,000. Bajaj has already launched the one among the 6, Discover 125ST, on 11th September, 2013.
According to the rumour the coming model would be a 100cc Discover. Discover is the best selling brand of Bajaj. That is the machine is doing even better than the most succeeded Pulsar motorbikes for Bajaj. So Bajaj feels must to put more money on Discover range.
Currently Bajaj sells 5 Discover motorcycles across India. The Discover 100T, Discover 100, Discover 125, Discover 125T, and the Discover 125 ST. are the variants.
Well, the new variant might be either replacing the currently selling Discover 100 or will be an all new 100cc machine.
As far as the Indian motorcycle industry is concerned 100cc category bikes are the best selling motorbikes. And there is no scarcity for rivals in this class. So once Bajaj launches the all new 100cc Discover two-wheeler, it might be quiet hard for the firm to hold a good momentum in the market.