Suzuki Motorcycles targets a market share of 8% by 2014

Suzuki Motorcycle India Private Limited (SMIPL), is one among the many global biggies who have reached Indian market to make some good business and have gained a brand identity here.



But unlike the other Japanese companies like Honda and Yamaha, the Suzuki company is not been able to capitalize here or is not able to get a good market share.


"Currently, we have 2 per cent market share in motor cycle segment and we are looking at raising it to 8 per cent by year 2014." said Mr. Atul Gupta, Vice President (Sales and Marketing) of the company.



"The 100-110 cc motorcycle segment is a promising market with tremendous growth potential as it constitutes about 50 per cent of total country's motor cycle market. Although it is competitive.. we are aiming to sell 10,000 units of Hayate per month," he added.