Brixton Motorcycles to Launch Customized Bikes in India with New Manufacturing Plant

Austrian Bike Maker Brixton Cruises into Indian Market

Austria's renowned motorcycle manufacturer, Brixton Motorcycles, is gearing up for an exhilarating ride on Indian roads with its tailored bike range. The company has announced its much-anticipated entry into the Indian market, igniting excitement among biking enthusiasts nationwide.

Tailored Bikes for Indian Roads

Brixton Motorcycles, in collaboration with KAW Veloce Motors Pvt. Ltd. (KVMPL), is all set to introduce four specially crafted models designed to cater to the unique demands of Indian riders. These bikes, developed at Brixton's Austrian design center, promise a thrilling experience on Indian terrain. The company's partnership with KVMPL ensures both manufacturing and distribution prowess, ensuring seamless access to these dynamic rides.

Manufacturing Facility in Kolhapur, Maharashtra

In a strategic move, Brixton Motorcycles has chosen Kolhapur, Maharashtra, as the location for its new manufacturing plant. This decision underscores the company's commitment to the 'Make in India' initiative and its dedication to delivering top-notch quality bikes to Indian customers. The production facility is poised to be a hub of innovation and excellence, promising to elevate the Indian biking landscape.

Distinctive Offerings for Indian Riders

Brixton Motorcycles aims to make a distinctive mark in India's dynamic biking scene with its diverse range of offerings. Among the lineup is a global adventure motorcycle, tailored specifically to meet the adventurous spirit of Indian riders. With a promise of exceeding expectations, Brixton Motorcycles is set to redefine standards in the Indian motorcycle industry, fueled by a passion for excellence and innovation.

Expansion Plans and R&D Center

Looking ahead, Brixton Motorcycles plans to establish a robust presence in India by setting up 15 dealerships by the end of 2024, with a vision to expand to 50 outlets by the following year. Additionally, the company is gearing up to establish a state-of-the-art research and development (R&D) center in India. This strategic move aims to position the country as a key export hub for Southeast Asian and African markets, further solidifying Brixton's global footprint.

Competitive Landscape and Future Prospects

In Europe, Brixton Motorcycles is renowned for its retro-themed bikes, setting the stage for a thrilling competition with established players like Royal Enfield in the Indian market. With its vast lineup ranging from 125 cc to 1,222 cc, Brixton Motorcycles promises an exciting journey for Indian riders, with more details on the company's plans expected to unfold in the days to come.