BSA was initially a gun making company, which has branched out to make bicycles and motorcycles from 1910. They have a wide market space in countries like Japan, Singapore, Malaysia, USA, Mexico and Canada. After the acquisition of Peugeot Motorcycles from Italy, Mahindra was after the British couple Norton and BSA. Therefore the purchase of BSA was not all a surprise news.
Mahindra 2 Wheelers have been tasting failures for a while with their each and every models. And through acquisitions like these, they can establish themselves as a global motorcycle manufacturer by offering premium and world class products. Their subsidiaries like Peugeot and Pininfarina could be useful to revive the BSA brand and also to develop new products under the BSA name. Mahindra may even try to imitate the product growth of Triumph in BSA line up, as Triumph was under the belt of BSA and both were leading bike makers in UK during 1950-60.
Anyway being an Indian, it is truly a delightful and even prideful moment to say that BSA belongs to our Mahindra. And lets see what Mahindra can bring out from the legendary BSA in near future.
