Triumph India Goes Official

Finally, Triumph Motorcycles has officially logged into the Indian motorcycle industry. The announcement was declared at a press meet in New Delhi last day. The ceremony got programmed in the presence of Mr. Paul Stroud, Director, Sales and Marketing (Global) and Mr. Vimal Sumbly, Managing Director, Triump Motorcycle India.



Initially the firm will be offering 10 models in the country – the Bonneville, Bonneville T100, Daytona 675R, Street Triple , Speed Triple, Thruxton, Tiger Explorer, Tiger 800 XC, Thunderbird Storm, and the Rocket III Roadster.



Among them, the Bonneville, Bonneville T100, Daytona 675R, Street Triple, Speed Triple, and the Thruxton will be assemebled in Triumph's Mamesar plant in India. Meanwhile, the rest of them – the Rocket III Roadster, Tiger Explorer, Tiger 800 XC and the Thunderbird Storm will be imported via CBU (Completely Built Units) into the country.

The price ranges from Rs. 5.7 lakh (ex-showroom Delhi for the Bonneville) to Rs. 20 lakh (ex-showroom Delhi for the Rocket III Roadster).



Triumph plans to sell 500 units in the first 6 months. And in the next year the firm targets 1000 customers.

Presently Triumph India has dealerships in Delhi, Mumbai, Bangalore and Hyderabad and will start selling the models by January 2014.

"We are aiming to sell around 400-500 motorcycles in the first six months of the launch. In the next one year, we are targeting to sell around 1,000 units in the Indian market. We wanted to make sure that we entered the market with right models and right partners. So it took us time to look into these issues. We were also looking at developing back-end support, as well as invested on the plant during the period," said Mr. Paul Stroud.